FCB TOWN HALL

VISUAL IDENTITY + EXPERIENTIAL / 2025


CATEGORYVisual Identity
Experiential
Art Direction 
ROLEDesigner
CLIENT
FCB Chicago
Each year, FCB hosts an annual celebration to honor the past year’s work and energize the agency for the year ahead. For this year’s theme, Perspective Shift, we wanted to inspire curiosity and optimism during a time of change, encouraging employees to see challenges through a new lens and find possibility in transformation.

It was brought to life through a bold, sensory design experience at both the office and event venue. A vibrant color palette replaced the company’s usual sophistication with optimism and energy, while warped typography and illusion-like graphics invited curiosity.





DESIGN DIRECTIONMichele Morales / Megan Musgrave

PHOTOGRAPHYSteven Piper / Select images from third-party sources; 
all rights remain with their respective owners 

VISUAL DESIGNAvril Yen / Ana Pappa / Jack Fleming / Jenny Kim / Taylor Pirtle / Nidhi Shenoy

COPYWRITING
Nihal Atawane
MOTION DESIGN456 Studios
©️Nidhi Shenoy 2026