CATEGORYROLECLIENT
Each year, FCB hosts an annual celebration to honor the past year’s work and energize the agency for the year ahead. For this year’s theme, Perspective Shift, we wanted to inspire curiosity and optimism during a time of change, encouraging employees to see challenges through a new lens and find possibility in transformation.
It was brought to life through a bold, sensory design experience at both the office and event venue. A vibrant color palette replaced the company’s usual sophistication with optimism and energy, while warped typography and illusion-like graphics invited curiosity.
DESIGN DIRECTIONPHOTOGRAPHY
VISUAL DESIGNCOPYWRITING
MOTION DESIGN