CATEGORYApparel Design
Packaging
Art Direction ROLEDesigner CLIENT FCB CHI For FCB’s annual holiday gift, we transformed each agency department into its own small business—complete with a custom name, logo, and personality inspired by the people behind it. The system came together across department-specific mugs, apparel, and packaging inspired by the classic “Thank You” shopping bag, creating a playful thank-you to everyone who made the year happen.
PHOTOGRAPHYThe Design Group @BBDO CHIVISUAL DESIGNThe Design Group @BBDO CHI DESIGN DIRECTIONMichele Morales / Ian O’Saben