🩸 Kotex Own Your Flow — Nidhi Shenoy Portfolio

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KOTEX OWN YOUR FLOW

INTEGRATED CAMPAIGN / 2026

CATEGORYIntegrated Campaign

ROLEDesigner

CLIENT
Kimberly-Clark

As a pioneer of the category, Kotex has a history of changing how periods are seen and talked about.

Own Your Flow builds on that legacy for a new generation, challenging the category’s familiar pinks and pastels by boldly owning red. The identity pairs this unapologetic color with expressive typography and intimate imagery, creating a world that feels honest, evolving and distinctly Kotex while celebrating women as they change, grow and define progress for themselves.

PHOTOGRAPHYSelect imagery courtesy of Kimberly-Clark and third-party sources;
all rights remain with their respective owners.

VISUAL DESIGNNidhi Shenoy / Ana Pappa / Connor Fleming

DESIGN DIRECTIONConnor Fleming

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